Received Sylff fellowship in 2026
Academic Supervisor: Janky Béla PhD
Current affiliation: Budapest University of Technology and Economics; Babeș-Bolyai
University
Beáta Lázár is a senior communication expert, lecturer, and researcher. She holds a Bachelor’s degree in Communication and a Master’s degree in Marketing and is currently pursuing a PhD in Communication Sciences.
She teaches at two universities: as an Assistant Lecturer at Babeș–Bolyai University in Cluj-Napoca and as a Visiting Lecturer at the Budapest University of Technology and Economics. Her academic interests include university branding, organisational communication, and organisational development. Her doctoral research explores how high school students choose universities, with particular attention to the communication channels and touchpoints through which prospective students encounter and engage with higher education institutions during the decision-making process.
She is also a Senior Communication Expert at HÉTFA Research Institute in Budapest, where she manages international Horizon Europe projects on the development of Research Management across Europe.
Her professional profile combines more than a decade of hands-on experience in communication and project management across the NGO, agency, and research sectors with expertise in large-scale survey research, science communication, conference organisation, and student mentoring.
https://www.linkedin.com/in/lazarbeata/
