Sylff News

Farhad Nazir, together with colleague Hassan Ali of Eberswalde University for Sustainable Development in Germany, has published a chapter in Sustainability and Firm Performance in Tourism, edited by Marco Valeri and published by Palgrave Macmillan.

Nazir is a Global Postdoctoral Fellow the Masaryk Institute of Advanced Studies, Czech Technical University in Prague. He completed his doctoral degree in Tourism, Heritage, and Territory at the University of Coimbra, Portugal, and was awarded a Sylff fellowship in 2022, Sylff Research Grants in 2024 and 2025, and a Sylff Leadership Initiatives award in 2026.

The chapter, titled “Sustainable Tourism Competitiveness and Supply Determinant: Insights from the Supply Sector of Swat,” explores how stakeholders within the supply sector contribute to sustainable tourism competitiveness in Swat, Pakistan.

Drawing on semi-structured interviews within qualitative research design, findings revealed that managerial inefficiencies, communication barriers, limited professional capacity, and low stakeholder engagement hinder effective collaboration.

Given the addressal of these shortcomings, stronger inter-sectoral cooperation is vital for sustainable destination development, benefiting local communities and improving resource management.

The study posits practical insights for policymakers, practitioners, and scholars working on sustainable competitiveness in emerging tourism destinations.

Link to chapter: https://link.springer.com/chapter/10.1007/978-3-032-13941-2_9

Link to book: https://link.springer.com/book/10.1007/978-3-032-13941-2