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A Remembrance of Books Lost: Bengali Chapbooks at the British Library

August 6, 2015
By 19596

The Research

This research is focused on the contested history of popular print culture in Bengal, India. Printing technology arrived in Bengal in the late eighteenth century, and the first Bengali books printed with movable type were translation of Christian tracts published under the aegis of the Baptist Missionaries of Serampore.

Although printing was at first controlled by the colonial authorities and the native elite, this “foreign” technology was quickly embraced by local residents, and a thriving publishing industry took shape in the nascent metropolis of Calcutta (now Kolkata), which soon became the second most important city of the British Empire.

The earliest printers were mostly humanists and scholars, but hack writers and pamphleteers soon entered the market with their cheap, entertaining books and crudely written pamphlets. Their target readers were mostly the newly created middle class and the semi-literate lower middle class.

By the mid-nineteenth century, the popular publishing industry became a headache for the colonial authorities and the native elite alike, who were offended by the bawdy contents of the cheap-print. Soon, they adjudged that the local publishing industry had to be controlled in order to inculcate a sound reading habit amongst Bengalis.1

The title of this chapbook is Bharatmatar Bastraharan (The Disrobing of Mother India). Written during the Second World War, it describes how the general populace suffered due to an acute shortage of clothing material and other essential commodities during the years of conflict. The cover shows a picture of “Mother India” as a poor, yet beautiful woman who is wearing rags since she no longer has enough clothes to cover her body. This chapbook was written by prolific author Nagendranath Das, whose works were frequently banned by the British government.

The title of this chapbook is Bharatmatar Bastraharan (The Disrobing of Mother India). Written during the Second World War, it describes how the general populace suffered due to an acute shortage of clothing material and other essential commodities during the years of conflict. The cover shows a picture of “Mother India” as a poor, yet beautiful woman who is wearing rags since she no longer has enough clothes to cover her body. This chapbook was written by prolific author Nagendranath Das, whose works were frequently banned by the British government.

The cheap publishing industry was first established around Battala in North Calcutta. Although this industry later spread to other parts of the state, the name “Battala” became synonymous with obscene and erotic printed material that soon became the target of the censoring authorities. While the Battala presses were persecuted in the nineteenth century for spreading salacious and corrupting ideas, subsequent historians have pointed out that these books represented the “native cultural elements” that the colonial authorities marginalized as part of their efforts to exercise “bio-political” control over the native mind.2

In the subsequent historiography of popular print culture in Bengal, Battala has been celebrated as the quintessential locale of subversion and resistance. This has also contributed to the rather misleading notion that the cheap publishing industry existed only to defy the elite print culture. While the pioneering work in this field done by such historians as Sukumar Sen, Nikhil Sarkar, Gautam Bhadra, and Sumanta Bandyopadhyay has unearthed a treasure trove of interesting material, it has, in turn, ensured that the books that were not so subversive in nature were buried underneath this “romance of defiance.” And in time, these books mostly vanished from the history of Bengali popular print culture.

My research for the SRA period was focused primarily on unearthing such material—chapbooks and pamphlets on topical events that acted as the conduit of information for the semi-literate readers who were not a part of the information network of the newspapers and periodicals published by the educated elite. During my Sylff Research Abroad in Britain, I endeavored to:

  • Find chapbooks and pamphlets written on topical events
  • Analyze their language to see how they used traditional modes of cultural expressions to entertain as well as inform and educate people about the modern world
  • Understand the role they played as the mass media in the nineteenth century

The SRA award allowed me to look for these books in the vast archives of London’s British Library, which was the deposit library of the British Empire. It boasts perhaps the largest collection of nineteenth-century books published within the domains of the empire, and Bengali books were no exception. As a visiting researcher at King’s College London during this period, I also got the chance to speak with scholars and researchers from other institutions, such as the Institute of English Studies and the School of Oriental and African Studies (SOAS) at the University of London and Oxford University.

The archival work was done at the Asian and African Studies Collection of the British Library, which houses the complete collection of the India Office Library. Conversations with Mr. Graham Shaw, the doyen of nineteenth century Bengali print culture, gave me crucial directions on the use of the vast archive. The books, on the other hand, presented unique stories, and I saw how natural disasters, scandals, incidents of legal or political importance, and other events were represented in the popular print media. And examination of these books is important for various reasons. First, the notion that the sole function of the Battala presses was to resist the cultural elite suggests that the marginalized print cultures did not have an independent existence. This, though, was far from the case.

Second, these books show that the colonial public sphere was more complicated than it is generally regarded. Nineteenth century chapbooks and pamphlets serve as important windows on the everyday life of colonial Bengal: a sociological examination along these lines has long been pending.

Third, an examination of these documents reveals that the main purpose of popular print culture was the same as that of elite print culture: dissemination of information.

The British Library in London

The British Library in London

My research during the SRA period was not limited to the study of these books, however. My other aim was to study the India Political Intelligence Department and the Crown Representative’s Records in order to find out how the British Secret Services tracked down seditious literature after the emergence of nationalist movements. Though most of the leading figures of the nationalist movements, both pacifist and extremist, were educated elites, they adopted the chapbook and pamphlet formats for the dissemination of their ideas. Due to the near invisibility and the ephemeral nature of these slender volumes, chapbooks and pamphlets became major carriers of subversive ideas during the period between 1905 and 1947.

The hack writers, in turn, appropriated nationalistic themes to increase the sales of their books, since books written on such themes were very popular. While doing my research in India, I had amassed a vast digital collection of nationalistic pamphlets and chapbooks printed between 1930s 1940s, and I needed to consult the India Office Records at the British Library to access many other similar pamphlets (especially those published between 1905 and 1930) and to examine the records of the Secret Services to understand how the authorities tracked down and persecuted the authors, book sellers, and at times even the readers of these items.

While the colonial authorities exercised stringent censorship to ensure that seditious ideas were not circulated, pamphlets and chapbooks written on nationalistic ideas spread rapidly through private vendors and dedicated revolutionaries, who also doubled as publishers. For this section, my research questions were:

  • How were the seditious pamphlets and chapbooks produced and circulated?
  • How did the censoring machinery of the colonial government function to control the dissemination of such ephemeral items?
  • How did the hack writers appropriate nationalistic ideas in their chapbooks and pamphlets?
  • Apart from the criticism of the colonial regime, did the writers comment on other aspects of the social condition? If so, how?

The Burden of the Archive

My research was enriched by everything that I studied during this period: chapbooks and pamphlets, legal records, court proceedings, and reports of the Secret Service agents who intercepted letters, followed booksellers, and sent spies to track down the people who distributed seditious materials during one of the most volatile periods in the history of the region.

While studying the pamphlets and chapbooks that described the partition riots and famine,3 I got a chance to read the disturbing memoirs of the English soldiers who were stationed in Calcutta at that time. The intense nature of the documents that I studied often left me greatly distressed, though this was also part of the thrill that is often associated with archival research of this nature. These findings have enabled me to develop a greater understanding of how this rustic information network functioned amongst the economically disenfranchised sectors of society, long before the coming of electronic media that made communication more democratic.

For this opportunity I am grateful to the Tokyo Foundation. The Sylff fellowship and the SRA award enabled me to fulfil the academic potential that my project had. I would also like to thank Professor Clare Pettitt of the King’s College London, Mr. Graham Shaw of the Institute of English Studies, University of London, and Ms. Leena Mitford of the British Library for their kind guidance.


1James Long, Returns Relating to the Publications in the Bengali Language in I857 (Calcutta, 1859) pp. xxiv-xxv

2Bernard S. Cohn, Colonialism and its Forms of Knowledge (New Jersey: Princeton University Press, 1996); Deana Heath, Purifying Empire: Obscenity and the Politics of Moral Regulation in Britain, India and Australia (Cambridge: Cambridge University Press, 2010).

3The British left India in 1947, marking the successful culmination of half-a-century long freedom struggle that swayed between peaceful marches and spells of armed resistance punctuated with gunfire and bomb blasts. Independence came at a price, though, as the partition of Bengal and Punjab resulted in the greatest human migration in history. This period also witnessed communal riots in various parts of India, especially in Bengal and Punjab, claiming the lives of thousands of people. During the final stages of the Second World War, when the British government was apprehensive of a Japanese invasion from Axis-occupied Burma, they implemented a scorched-earth policy in Bengal Province. This resulted in a massive famine, entirely man-made, that claimed the lives of at least 4 million people.

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The Urban Art of Hip Hop among Young Immigrants in Palermo, Italy

July 3, 2015
By 19640

The Migration Observatory of the Institute of Political Education “Pedro Arrupe” is a website that publishes the results of scientific research on migration to the island of Sicily, where the institute is located. Martina Riina, who received a Sylff fellowship in 2014, chose to focus her research for the Observatory on the culture of second-generation migrants by focusing on the ways in which they express themselves through the medium of hip hop.

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Between April 2014 and February 2015 I conducted social anthropological research in Palermo on a form of musical and narrative expression known as hip hop. My research focused on the ways in which young immigrants living in the city express themselves through hip hop culture and on the importance of this form of social and artistic communication in enabling them to find an identity in their new surroundings.

Urban Anthropological Approach

From a theoretical point of view, I tried to analyze the hip hop narrative as expressed mainly in the rap musical genre through sociological and urban anthropological perspectives, focused on the creative expressions of ethnic minorities in big cities, their message, and elements of cultural resistance.

I followed the analytical approach of French sociologist George Lapassade, one of the first scholars to address hip hop culture in his work on immigrants living in the suburbs of Paris. Lapassade compiled his reflections in what soon became the manifesto of youth hip hop culture—Le Rap, ou la Fureur de Dire (Rap, or the Fury of the Word)—a deep investigation into the symbols, practices, beliefs, and lifestyles revolving around this expressive language.

I learned through Lapassade’s analysis about hip hop’s origins in the Afro-American ghettos of New York in the late 1970s. The youth in these communities asserted their freedom of speech through real street expressions of song, music, dance, and mural art, weaving messages of civil rights with a desire to be recognized and to participate actively in the social life of the city’s most deprived neighborhoods, even among those belonging to different ethnic minorities who populated those neighborhoods.

Starting from the history of hip hop, I studied the ways in which young immigrants in Palermo today proclaim their freedom of speech and the right to express themselves, comparing these with the behavior of their native counterparts. I tried to answer two fundamental questions: How do younger immigrants express themselves through the medium of hip hop and how does this “language” help create opportunities for different groups to meet each other and to influence one another through a process of “cultural contamination”?

Presenting Distinctive Narratives

What emerged from my research was that the language of hip hop and, in particular, rap—its main outlet of expression—are significant channels of expression for undertaking a comparison of groups of young people; the fact that many of them, both immigrants and natives, “speak” the same language allows them to talk about themselves, discuss and express their values, and register dissent in ways that are comprehensible to all parties.

In the fieldwork phase of my research, I closely analyzed how this language comes to life—the way it becomes the preferred channel both of communication with others and of self-expression in relaxed, everyday settings, away from family or school.

One of the most interesting aspects of the hip hop language is its manifestation in the form of “verbal challenge” or “poetic duel,” a dimension of rap’s expressive world containing some extremely revealing elements regarding how contemporary youths confront one another and present their distinctive narratives.

The first thing to take note of is that rap is a modern and purely urban form of oral poetry. Given its Afro-American origins, it is characterized by improvisation and interaction with the audience as the “poet” tells their story.

The story may challenge the audience to question their attitudes toward specific issues with which they are involved, encouraging them to listen and respond to statements that affect them as a community.

What young rappers are engaging in are verbal street fights involving blows of rhymes and assonances. The aim of these “duels” is to express their feelings about their rivals and also their frustrations and disappointments in an artistic manner—a process that might help reduce the number of actual, physical brawls. For young immigrants living in Palermo, the improvised dueling of words, known in the hip hop jargon as “freestyle,” is a way of narrating their own stories directly to their peers in a recognizable style, giving them an element of commonality in spite of their uniqueness.

The linguistic specificities, for example, emphasize the different cultural backgrounds and gestures used in the performances. They also have much in common in the ways topics are addressed, the messages contained in both the improvised and structured lyrics of the songs, the problems faced by today’s youth, the performers’ ambitions and desires, how they spend their leisure time, and tastes in fashion, films, and music.

These topics allow immigrants and natives to know each other better, to learn about their differences, and to reduce stereotypes and prejudices.

Educational Potential

During personal observations of these young people’s modes of self-expression, I realized how important it is to formulate project ideas or social initiatives that allow them to be leaders of their own growth and to affirm their communication and artistic practices. Producing rap lyrics, for example, encourages young immigrants to learn the language of the receiving society and, at the same time, gives them a new channel to communicate their experiences. In an increasingly global and interconnected world this is essential in order to gain a better understanding and awareness of multiculturalism.

Stimulating communication and transmitting shared messages are the engines of rap, and it is for this reason that it has the potential to promote creativity and innovative discoveries in educational and training settings, where aggregation and interpersonal relationships are the fundamental conditions of growth.

In conclusion I would like to point out the importance of hip hop today for young people, both immigrants and natives, as an extremely interesting world of artistic expression. The techniques used to create and perform their works require great skill, effort, research, and continuous recombinations of sound and verbal elements. The ready access to multimedia tools helps young people to learn the use of various technologies by themselves. A rap text is often composed of sentences, refrains, and musical elements of songs written by other artists that are mixed together to create new messages with personal, poetic elaborations. This also allows them to “collaborate” with artists far away in time and space—evoking memories of earlier artistic works and building on them through the reappropriation and reinterpretation of their lyrics.

Creative practices like hip hop in contemporary society are, in my opinion, much more than simple artistic genres: they represent people’s inner voice. It is their personal way of saying who they are and where they come from, as well as their conscious attempt to spread a message about their view of the world.

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Between 2:00 and 4:00 pm: How a Full-Time Mother Organized a Food-Bank Symposium

March 18, 2015
By 19658

Sherilyn Siy Tan, a Sylff fellow who completed her master’s at Ateneo de Manila University in 2007, used an SLI award to organize a highly successful community conference to promote food donations and improve food security for those in need in the Philippines. Called “Our Community, Our Resources: Increasing Food Security,” the first food bank symposium in the country featured prominent speakers from civil society, industry, and government and examined such issues as food loss, logistical considerations in recovering and redistributing food, and increasing transparency and accountability. In this report, she recounts how she managed to overcome the challenges of organizing this major event while also working as a full-time mother of two young children.

* * *

Sherilyn, second from left, with her two children.

Sherilyn, second from left, with her two children.

Every so often, we read about the successful projects and achievements of Sylff fellows, and sometimes, instead of feeling inspired, we feel discouraged. We say, “That’s great, but that’s them, not me,” or “I wonder how they did that?” In this article, I share the “how to” of putting a symposium together while working in two different countries and coping with the unique set of challenges I faced as a full-time mother of two (aged 2 and 4). The first Philippine food bank symposium, entitled “Our Community, Our Resources: Increasing Food Security,” was held on March 22, 2014, at Miriam College, Quezon City, Philippines. There were about 100 participants and a powerhouse line-up of speakers that included government, nonprofit, and industry leaders.

Being a full-time mother is probably one of the busiest jobs in the world. Renowned psychologists and marital experts Dr. John M. Gottman and Dr. Julie Schwartz Gottman drafted a comprehensive list of over 600 chores that parents with children have to perform. Yet at the same time, it has been said that “if you want something done, ask a busy person” (a quote attributed to both Benjamin Franklin and Lucille Ball). I often wondered whether this was true and wanted to challenge myself.

Having stepped out of the professional work world around five years ago, I felt that my skill set has downgraded to reading picture books in silly voices and washing off stains from bibs and diapers. I had a lot of apprehension as to whether I was even capable of leading this project. I am extremely grateful to the Tokyo Foundation for believing in me and in my leadership potential. Completing this Sylff Leadership Initiatives (SLI) project has truly been an empowering experience for me. Here are some of the key things that have helped me in the process.

Keeping in Mind Why the Project Is Important

The theme of this project is especially close to my heart. I am a foodie—I love to eat, appreciate good food, and enjoy cooking. Now that I am a mother, I love baking my kids’ favorite cookies and cakes. Food nourishes our bodies but also bears a lot of social and emotional significance, since many of our fondest memories center around family and friends gathering together at the table.

Now imagine families that do not have this because they cannot provide three square meals for their children every day. This is the situation in the Philippines, where more than a quarter (27.9%) fall below the poverty line (National Statistical Coordination Board 2013 from http://investvine.com/how-feudalism-will-undo-the-philippine-elections/), where 55% (12.1 million families) self-rated themselves as poor (Social Weather Station October 2014 statistics from http://www.mb.com.ph/survey-reveals-more-poor-families/), and where 18.1% (3.9 million families) reported being hungry at least once in the last three months, 2.6% of which reported being severely hungry (Social Weather Station January 2014 statistics from http://www.sws.org.ph/pr20140122.htm).

One would think that in such a social context, food banks would be widespread. However, it was not until 2012 that the first Philippine food bank was incorporated, and development has been slow. With this symposium, I hoped to raise awareness of the food resources that exist within the community and introduce a sustainable system (that is, food banking) that can match the surplus resources with unmet needs. The symposium would also introduce key stakeholders who can play a pivotal role in moving food banking forward and highlight some of the challenges the Philippines faces to promote food banking as a viable resource for the community.

I first got to know about food banking through Charles McJilton, who started the first and now the largest food bank in Japan, Second Harvest Japan. Food banking is essentially matching excess resources on one end with those who need it on the other end. It really is a very neat solution to address the issue of excess (often wasted) food and, at the same time, create a food safety net for vulnerable groups.

A participant makes a point during the symposium.

A participant makes a point during the symposium.

A food bank is a mediating organization with the capacity to receive food donations and distribute these to those who need it. The world's first food bank was St. Mary’s Food Bank Alliance in Arizona, which was started in 1967 by John Van Hengel. While helping out at a community dining room, Van Hengel learned that grocery stores often threw away food that was near expiration or had damaged packaging. He started collecting these for the feeding program with which he was involved but soon had too much. He then created a central location from which other agencies can collect food. Since then, food banking has spread. (http://en.wikipedia.org/wiki/Food_bank).

I am a big fan of the work that they do and believe that such efforts make a huge difference in people’s lives. As a case in point, I have a classmate in my Japanese language class, a full-time mother of two. Her husband is studying to be a caregiver, and he receives a small stipend on which the whole family depends. As we chatted, I got the impression that they were having a difficult time making ends meet. I got her address and arranged for a box of food from Second Harvest Japan to be sent to their home. Later, she wrote me:

Well, I am just writing to say that today we received a package with a lot of delicious food! Lately, I have just been receiving bills to pay, but today I received a present that makes me breathe again....

I was very moved by her note. This is exactly the mission of a food bank, to provide relief in meeting one of the most basic human needs. And this is exactly what we need in the Philippines. Whenever I felt discouraged in the tough work of putting the symposium together, I kept in mind why this project was important and how it would impact the lives of others.

Small Things Often, Consistently

When I said I am a full-time mother, I mean that the kids are with me 24 hours a day, 7 days a week. They do not go to any daycare or kindergarten. My neighbor learned about the symposium I was organizing and said to me, “There’s no way you can do that by yourself with the kids. You need to hire a nanny. They’re not very expensive.” I didn’t. My secret is simple: Small things often, consistently.

My kids nap between 2:00 and 4:00 in the afternoon, and that is when I do everything that requires quiet time: writing, emailing, calling, designing, drafting, etc. With only two hours every day to work, I had to start planning early and work months ahead of the event. As soon as I received the SLI award, I worked little by little, day by day. Thinking in small steps and breaking this big event into small manageable tasks helped me to focus and not be too overwhelmed. You will be surprised by how much one can accomplish by doing little things, because in the end, they all add up. We often get excited by the big things, but it is actually the small, seemingly insignificant things that add up and push things forward.

I have applied the same strategy to two other events. One is chairing the 2015 Women’s Conference in Izu, Japan. The closer I get to the conference weekend, the less stressed I feel. Again, because I have worked slowly and consistently on the details of the conference months and months before in slow increments, I feel like I have covered the groundwork and will not be scrambling towards the finish line. The second is the 2015 Tokyo Marathon. I cannot just cram the training in. I have to train over a long period of time, slowly and gradually adding more and more kilometers each time to build endurance and strength. The closer I get to race day, the more prepared I feel, and the less likely I will injure myself.

Be Flexible, Work within Limitations

In an ideal world, I would have put all my time and energy into my SLI project. The reality was that there were competing demands for my attention. This meant that I had to work around the eating, napping, and outdoor play schedules of my children and bring them with me to the meetings. It also required some creativity in planning which tasks I can do while the kids are awake, which tasks I should bring with me to the playground, and which tasks I should prioritize when they are asleep.

Photo exhibit.

Photo exhibit.

And then there are culture- and country-specific constraints. While the Philippines is my country, I have lived in Japan for a while and have grown used to a different rigor when it comes to efficiency, planning, and keeping time. Traffic in Manila is notoriously bad. A 20-minute car trip can turn into a 2-hour ride at rush hour. This can be extremely frustrating, but I had to constantly remind myself that I could only do so much in terms of planning ahead. People were generally understanding about delays caused by traffic. Another thing is that Filipinos tend not to RSVP until the last minute, and sometimes, not even then. Knowing this, I did not panic when the RSVP numbers were low two weeks before the symposium.

Finally in terms of time management of the symposium itself, I made sure to move things along as scheduled. The symposium started promptly at 10 am and was slated to end at 4 pm. I arranged for registration to start at 9 am and invited participants to come early to enjoy the free-flowing coffee as well as the photography exhibit. This lead time was important, as Filipinos tend to be lax about punctuality, and I had to make allowances for bad traffic. As the host of the symposium, I was courteous to each presenter but made sure they ended promptly, as I knew it would be disrespectful to the others if they lost time on account of someone going overtime.

In an ideal world, things would go exactly and perfectly as we planned, but in the real world, we need to be flexible and make the best out of a given situation.

Draw from and Build Social Capital

Dr. Ned Roberto speaks on the importance of reaching out to those in dire poverty.

Dr. Ned Roberto speaks on the importance of reaching out to those in dire poverty.

This project harnessed the social capital accumulated over time. Social capital refers to the value derived from the network of relationships that facilitates cooperation and effective functioning in society. Unlike other forms of capital, social capital takes time and effort to build, and the returns are not always tangible. But if you take time to invest in building good relationships (or create “human moments”), it becomes easier to draw from them later on.

As a board member of the first incorporated food bank in the Philippines, I have been networking with various key persons working in NGOs, logistics, food companies, faith-based organizations, and academia. My previous position at Miriam College and the good relationships formed there made it extremely easy to provide a suitable location for the event and coordinate the logistics (that is, lodging for out-of-town participants, catering for the event, registration and ushering support, parking facilities, etc.). It was also through a solid relationship with another Sylff fellow I have known for years that I was able to get one of the speakers, Dr. Ned Roberto—the most sought-after marketing expert and consultant in the Philippines.

The symposium generated social capital as well by strengthening ties across various sectors. Participants came away with new information, insights, and energy. There was increased shared knowledge of the current situation and heightened interest in food banking, with new partners ready to come on board.

I am, again, very grateful to the Tokyo Foundation and the SLI award for the opportunity to validate Colin Powell when he said, “Leadership is the art of accomplishing more than the science of management says is possible.”

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Why Do Some Organizations Perform Better Than Others?
Investigating the Importance of Context and Strategy Choices

February 26, 2015
By 19643

Mirjam Goudsmit1, a Sylff fellow at the UNSW Australia Business School, used her Sylff Research Abroad award to investigate how organizations are affected by “turbulence,” or radical, unpredictable changes in the business environment. For the empirical phase of her project, she went to Israel, which has a long history of instability, conducting research at the Hebrew University of Jerusalem and elsewhere. Her research aims to help organizations achieve their business objectives in various turbulent conditions. A summary of her research is presented below.

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The author at the Hebrew University of Jerusalem

The author at the Hebrew University of Jerusalem

At the core of strategic management research is the explanation of performance differences among business organizations. I look at this question from the perspective that organizations are increasingly confronted with turbulence in their competitive contexts. The term turbulence is considered here as radical, unpredictable change in the environment. The situation is unstable, unsettled, and in turmoil. Instead of calm waters, imagine a turbulent sea that is choppy, bumpy, and at times violently rough. Instabilities are irregular. Organizations have to navigate such waters, that is, such competitive situations.

Triggers of turbulence in a business context include technology developments, political issues and conflicts, unsettled regulations, and ubiquity of information.

Overall, these triggers change to different degrees; some changes are radical and transformative in nature—they disrupt the status quo in an environment and have the potential to alter expectations and what is considered valuable. Think of an unexpected and radically new product that profoundly alters the market. Existing products are afterwards considered dated and less valuable, the willingness to pay for those products decreases, and they are eventually perceived as largely useless and are displaced. A familiar case is the introduction of the iPhone with its significant impact on the nature of the mobile phone industry.

In today’s unsettled times, destabilizing forces operate with increased frequency and impact and present significant difficulties for organizations. One important challenge is to effectively make strategy choices—choices that entail courses of action necessary for carrying out long-term organizational objectives. This challenge follows from the increased difficulty of predicting the future and reduced guidance from experience, that is, what worked in the past may no longer work in the future. Strategy choices can help explain performance differences among organizations. Specifically, ineffective choices may result in decreased performance or even threaten and undermine the survival of organizations. Understanding more about effective strategy choices in turbulent contexts, I believe, is therefore important.

In my research, I am curious about strategy choices that organizations make and how different turbulent conditions might influence the effect of these strategies on organizational performance. The empirical project consists of two sequenced and interconnected phases. In Phase One the aim is to explore and understand more about the research topics through interviews, while the aim of Phase Two is to test and provide statistically valid insights through a questionnaire. The first phase is designed to carefully further develop the research and ideas as a foundation for large-scale investigation in the second phase.

My Research Abroad

In the spring of 2014 I went to Israel for the first empirical research phase. This context represents a long history of instability. My research activity during this time included fieldwork, interviews with organizational decision-makers, and discussions with experts. The visiting institution, the Hebrew University of Jerusalem, provided valuable support, such as office facilities and the opportunity to exchange ideas and discuss research with the faculty and graduate community. Findings from this research abroad provided insights into how decision-makers think about turbulence and strategy in the context of Israel. This exploration, based on the interviews I conducted with businesses, has led to several observations and preliminary insights that are being put to the test in the second empirical phase. I will hereafter touch on some interesting insights. First, the findings suggest that turbulence and its consequences are more complex than previously assumed. Between and within organizations, decision-makers were found to recognize changes in their environment to different extents and in different ways. For example, one manager emphasized the importance of commodity prices and the natural environment, while another emphasized the importance of competition. In another example, one manager considered the environment, or an aspect in that environment, as relatively stable and predictable, while another considered it as relatively unstable and unpredictable.

Turbulence is thus not as universal as previously understood, that is, similar across all organizations and for all decision-makers. How dissimilar perspectives matter for strategy choices and their effectiveness need further investigation. Moreover, organizations were found managing simultaneous, sometimes contradictory changes. An illustration of such environmental factors is limited but major regulatory changes occurring at the same time as many, small changes in relevant technology. Organizations therefore have to attend to this complexity and take action that is possibly more systemic—and thereby more multifaceted.

Second, the unique geographical location in which organizations operate is pertinent. There are context-specific aspects of the situation in Israel, such as the sizeable power of labor unions in some sectors that organizations have to negotiate. Also there is a heightened risk of disruptive geopolitical issues with the potential of escalation and extreme consequences, such as hostility and conflict. These possible issues are revealed on the radar of some organizations to varying degrees, but they are indeed exceptional circumstances—infrequent and unforeseeable. As such, these issues resemble forces majeure, which cannot reasonably be known in advance, controlled, and prepared for.

Some organizations are more exposed to this category of issues, such as when facilities are located in areas of contention. When situations arise, organizations can sometimes only react, such as by closing retail stores or moving portable assets, including employees, to another site, with little room for further maneuvering. Often short-term, quick responses emerge when situations occur that are in conflict with long-term (planned) strategies. How to manage the conflict is exposed as a challenge for organizations.

Furthermore, amidst disruption many organizations aim to continue their business as much as possible. Conservative financial planning and contingency planning were found to be prudent strategic approaches for some organizations to continue achieving outcomes in such a situation, such as by reducing risk and preparing for scenarios. An additional observation is that the local country and organization context more frequently extend across borders. The above geopolitical issues are examples of this observation. Another is that many industries and products were found to be fundamentally global in nature so that competition is essentially global.

Organizations were also impacted by rulings from other countries’ regulators, at distant locations. An example is the Foreign Account Tax Compliance Act that requires foreign financial institutions to report directly to the US government all clients who are “US persons.” This is a big change that is having a big impact on financial institutions worldwide. Crucially, my findings have uncovered the fact that global issues of turbulence can rapidly become local issues and, conversely, local issues can rapidly become global ones for organizations. Organizations therefore have to navigate this increasingly interconnected world that might call for different strategies.

Finally, the findings suggest numerous different strategy choices for organizations, like the several already mentioned above. Some strategies are specific to a particular industry or organization, while others are more general in nature. For example, several managers indicated that their organizations faced persistent constraints from their environment through unions, interest groups, or regulatory bodies. Organizations differed in their responses to these constraints, however. Some adopted a more reactive approach and largely responded to changes after they occurred. Others adopted a more proactive approach and largely anticipated changes before they occurred. Which type of strategy is more effective under what circumstances needs to be further understood.

In sum, in these increasingly turbulent times, I believe this research is meaningful and relevant for both academics and practitioners. As an important foundation and next step for further research, the findings provide more understanding of the important topics of strategy choices and turbulence. The overriding intent of this project is to support organizations achieve organizational objectives in different turbulent conditions. With this research I aspire to benefit organizations worldwide and, ultimately, contribute to the future prosperity of society at large.


1For supporting this research abroad, my tremendous gratitude goes to the Ryoichi Sasakawa Young Leaders Fellowship Fund, the host institution Hebrew University and its academic community, home institution UNSW Australia and primary academic advisor Dr.George Shinkle, all intermediaries, including the Israel-Australia Chamber of Commerce, and organizations and people who participated in this research for their generous time, efforts, and insights.

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Sylff@Tokyo:Toward Financial Inclusion in the Philippines

February 24, 2015

Lim, left and Mari Suzuki, Director for Leadership Development

Lim, left and Mari Suzuki, Director for Leadership Development

Lindsey Lim, who received a Sylff fellowship in 2014 at Columbia University, visited the Tokyo Foundation in January 2015 to give a presentation on her ongoing project to promote financial inclusion in the Philippines. The session was attended by researchers and program officers of the Tokyo Foundation, as well as specialists for sustainable development, who commented they were impressed with her deep understanding of the needs of the people who are among the most vulnerable in Philippine society and innovative ways to promote their social inclusion.

She is currently directing the Kasambahay Savings Project targeting full-time domestic workers (kasambahay in Filipino) who live in the homes of their employers. They are usually paid in cash, and the minimum monthly wage is about $60. Lim’s project aims to enable these workers to open bank accounts and receive a broader range of financial services. It also examines financial inclusion techniques and policies at the local level.

With the help of a local commercial bank, churches, and governments, she has been successful at persuading about 180 domestic workers to open their first savings accounts, and she is currently monitoring their savings progress.

Her presentation at the Tokyo Foundation was based on those given at the Central Bank of the Philippines and the World Bank office in Manila. She has also appeared on a TV news program, on which she explains her project in a very concise and lucid manner: Wise Investments Wednesday, “Kasambahay Savings Project,” 9TV Philippines (6:47 minutes) .

Lindsey Lim is a dual degree student at Columbia University and the University of Tokyo. Prior to pursuing a master’s degree, she worked for an NGO, the World Bank Group, and Citibank and interned for a member of the British Parliament.

The Tokyo Foundation wishes her the best of luck with her project.

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Music and Social Edification in Peru

August 6, 2014
By 19673

Having gained a “keen appreciation for the uplifting power of music” through his participation in the charity workshops and concerts for areas affected by the March 2011 earthquake and tsunami, Paris Conservatoire Sylff fellow Carl-Emmanuel Fisbach launched a Sylff Leadership Initiatives project to utilize music as a potent tool for social cohesion in disadvantaged districts of Peru. Below, the saxophonist details the discoveries made during the initial seminar—held in collaboration with both Europe-based and local musicians—of a five-part SLI project.

* * *

My involvement with the “Together in Tohoku” Sylff project in August 2012 marked a turning point in my conception of the musician’s role in society.

Through that experience, when I was among a group of Sylff musicians who participated in charity workshops and concert in support of areas affected by the March 2011 earthquake and tsunami, I gained a keen appreciation for the uplifting power of music and decided to apply that inspiration to other parts of the world. Little did I know that my path from Japan would eventually lead me to Peru.

A Socio-Musical Intercultural Project

After a string of concerts in Latin Amerca in 2012 and 2013 with the Lima Conservatory and the nongovernmental organization ErArt, which promotes cultural events in less developed areas of Peru, I helped formulate a socio-musical intercultural project titled “Participative Music-Making in Disadvantaged Areas and Pedagogical Training for Saxophonists” that took place in February 2014 with generous assistance from Sylff Leadership Initiatives, ErArt, and the National Conservatory of Music in Lima. The project team included the musicians who accompanied me in Lima during my first tour of the region.

With a poverty rate of 30%; Peru seemed perfectly suited for our planned project of social uplift and edification. From the start of the program, we sought to artistically engage with the local population through concerts and hands-on teaching sessions. Music is a potent tool for social cohesion—one that can transcend social, cultural and linguistic differences while promoting intellectual and spiritual development. Studies demonstrate that participation in cultural events enhances citizens’ sense of belonging within a community. Peruvian saxophonists were instrumental in imaging the project.

The initial 10-day SLI seminar held in Peru in February 2014 was the result of extensive deliberations and was the first in a series of five that will be held every six months through February 2016.

Each seminar has two components: (1) musical workshops in disadvantaged neighborhoods of Lima and its environs to help audiences discover various instruments and contemporary music in partnership with ErArt and (2) professional-level training of saxophone teachers from the principal Peruvian conservatories in partnership with the National Conservatory of Music in Lima.

The long-term objective is for the two Peruvian institutions—ErArt and the Conservatory—to organize more joint activities to sustain the energy generated by the seminars. In many respects, the project was similar to the 2012 Sylff-organized trip to Japan, featuring workshops in Sendai and a concert with middle- and high-school wind musicians at Suntory Hall in Tokyo.

Confronting Reality

The purpose of the Peru project was clear, but preparations were arduous. I had never coordinated such an ambitious project involving partners in such far flung countries as Japan, Spain, France, Peru, and the United States. In February 2014, I travelled to Lima with the cellist Marie Ythier, with whom I perform in the cello-saxophone Denisov Duo. After a taxing flight filled with delays and missed connections, Marie and I arrived in Lima, where everything all at once became real.

On our first day, we traveled to a municipal school to work with local residents of all ages. It was a joy to share our passion for music with such a receptive, open-minded, and motivated group. Everyone was curious, from small children who imitated the cellist’s use of the bow to the institutional directors who would spontaneously come to the microphone to sing a traditional melody while we improvised an accompaniment.

There were some, though, who questioned our motives for coming to their country to perform as professional musicians—a clear indication that our work would not be easy.

Our program included visits to two schools: the Republica de Brasil not far from the center of town and the Fe y Alegría 33 in the suburbs of Ventanilla to the north of Lima. The bus rides, made with our Peruvian counterparts, were profoundly disturbing. Entire neighborhoods consisted of half-built houses with bare earth as sidewalks. Though we had prepared ourselves for such scenes, the poverty was unrelenting and deeply affecting.

Nevertheless, we came to realize that the schools were protected and much cared for—not only physically but also by the respect they evoked from the local people. It was not rare to see advertising campaigns for these schools or to hear slogans on the radio, such as “Our Education Is Our Future,” including mention of specific schools like Fe y Alegría.

According to the music and other teachers we met, Peru lacks teacher training for music instructors, especially in the public schools. This was the main reason we were invited by ErArt to share our European approaches with members of the Education Faculty at the PUCP (Pontificia Universidad Católica del Perú)—encounters which proved to be highly successful. The same enthusiasm marked our sessions with the saxophonists at the Conservatory and led to our endlessly pleasurable exchanging of musical knowledge.

Our various concerts were well received, even when they focused on so-called “serious” classical music. It appears that this genre is in fact much sought after in South America. A workshop-concert organized by ErArt gave us a chance to provide the audience with key insights into each work, thus creating an intimate, convivial relationship with listeners.

ErArt wishes to strengthen its links with music education institutions in Peru. The initial workshops and concerts I helped develop in disadvantaged areas will be subsequently enlarged by ErArt through joint projects led by the saxophone professors who participated in the project.

Pursuing this work in the months and years ahead constitutes a wonderful opportunity, one that may be particularly useful for Peruvian saxophone players, as courses via the Internet are put in place.

I would once again like to thank the generosity of the Tokyo Foundation, the Paris Conservatoire, and the Juilliard School for their support and assistance in structuring the project so as to strengthen the links between music and society. Without them, this project would not have been possible. I am already eager to begin the second seminar in October!

Schedule of Upcoming Seminars:
—October 2014, with pianist Wenjiao Wang
—February 2015, with Wenjiao Wang and saxophonist Rodrigo Vila
—October 2015, with Marie Ythier
—February 2016 (last session), with saxophonist Claude Delangle and Rodrigo Vila

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Cars and Capitalism in Contemporary Hanoi

May 1, 2014
By 19597

Streets clogged with motorbikes in Hanoi have become familiar sights, as images are frequently featured in posters and magazines. Is there any room in this city now for automobiles, whose numbers are on the rise? Arve Hansen, a Sylff fellow at the University of Oslo in Norway, explores the socioeconomic transformation taking place in Vietnam through the lens of the nascent transition in the prevailing mode of personal transport from motorbikes to cars.

* * *

Vietnam has undergone a radical socioeconomic transformation during the last three decades under a program of economic reforms known as Doi Moi (“renovation”), officially adopted in 1986. Vietnam has grown from being one of the poorest countries in the world into to a middle-income, emerging economy, and the country is now frequently cited as a success story in economic development. Vietnam has moved from a planned to a market economy under a model described by the Vietnamese government as a “market economy with a socialist orientation.”

These changes make Vietnam an extremely interesting case in the study of both development and consumption. My PhD research into this topic in Vietnam focuses on what appears to be an ongoing transition away from motorbikes as the principal form of transport toward four-wheel automobiles in Hanoi. (It was thanks to Sylff Research Abroad that I was able to conduct long-term fieldwork in Hanoi, something absolutely vital to my project.)

My research approaches the trend as seen from the perspective, respectively, of the government, industry, car dealerships, and consumers. I have particularly emphasized the view of the consumer, using the car both to illustrate the ongoing changes in Hanoi as well as to analyze consumption trends more generally.

“Land of the Honda”

Motorbikes in downtown Hanoi_photo by Huong Nguyen

Motorbikes in downtown Hanoi (photo by Huong Nguyen)

Vietnam used to be a country of bicycles but quickly became the “land of the Honda” during the 1990s following the start of the Doi Moi reforms. Today, in a country of 88 million people, there are around 35 million motorbikes. The sea of motorbikes in Vietnamese cities is now an iconic image of the country and one of the most popular motives for photographs by tourists. It has also created a highly individual transport situation, in contrast to the collective ideals of socialism.

Now, the passenger car is increasingly making its way into the streets, in the process clogging up traffic and making the motorbike more dangerous. My interest in Vietnamese automobility started several years ago while riding around the narrow streets of Hanoi on a motorbike and seeing how automobiles, struggling to make their way through traffic, were unfit for those streets. I asked myself why anyone would choose to drive a car there.

The answer is, of course, quite complex. It can also be very interesting as a starting point for understanding the socioeconomic changes and development challenges Vietnam is facing. The automobile is still a very expensive luxury; in fact, Vietnam is one of the most expensive places to buy a car due to high taxes. This, at the same time, makes the car a powerful expression of the inequalities embedded in the new economic system. The limited availability of the car also strengthens its position as a potent status symbol. A striking sight in the narrow streets of Hanoi is the frequency of very big luxury cars. This is a sharp break with the country’s socialist past, when displays of personal wealth were frowned upon and could lead to serious trouble.

In post–Doi Moi Vietnam, the automobile is one of the most obvious symbols of the new reality, in which getting rich is considered glorious and displaying personal wealth has become normal. In contemporary Hanoi, expensive cars are used actively to display wealth—sometimes strategically to show business partners that you are successful.

Advantages and Drawbacks

 The new traffic in Hanoi (photo by Huong Nguyen)

The new traffic in Hanoi (photo by Huong Nguyen)

Although the car is very much a status symbol, this is not the only reason that people buy them. Most of the purchasers with whom I talked report they were motivated more by safety and family reasons, as transporting one’s family on a small motorbike can be dangerous. The car also allows you to stay cool (and white!) under the scorching sun and dry during the frequent periods of heavy rain. There is also a paradoxical relationship between air pollution and car consumption: riding in a car allows you to temporarily escape the dangerously deteriorating urban air quality. The car is thus both a powerful agent in causing air pollution and a means of escaping from it.

The private car has had a central place in capitalist (and sometimes socialist) development and industrialization around the world. In Vietnam, the car in many ways represents a development dilemma. The car industry is targeted to play a leading role in scaling up Vietnam’s industrialization, with foreign investment (particularly from Japan) leading to positive linkages with, and technological diffusion to, the rest of the Vietnamese economy.

Among many other things, this requires a larger domestic market for cars. Studies have shown, however, that the streets of Vietnam’s cities cannot accommodate a transition to private cars as a predominant means of transportation. In Hanoi, the growing number of cars is already significantly increasing the frequency of traffic jams and further deteriorating the toxic air quality. Greener cars, though, are part of neither the transportation nor industrial plans of Vietnam.

In global discourse, the automobile is frequently (and deservingly) attacked as being one of the most environmentally destructive aspects of private consumption. In Hanoi I spoke with foreign environmentalists who argued that Vietnam needs to realize that the car belongs to the past.

The Car as the Future

Traffic and street vendor in Hanoi (photo by Arve Hansen)

Traffic and street vendor in Hanoi (photo by Arve Hansen)

Moving beyond private car consumption may be a worthy ideal, but the argument that the car is history fundamentally fails to understand the position of the car in an emerging economy like Vietnam. In this context, the car represents the future. From the government side, moreover, the car industry and private car ownership are symbols of economic success. And for the growing ranks of the middle class, replacing the motorbike with a car is emerging as one of their main aspirations.

The motorbike is still king in the streets of Hanoi, although it is increasingly being forced into an interesting coexistence with four-wheel vehicles. Most car owners keep their motorbikes as well and choose their mode of transport in a flexible manner, with motorbikes being used for shorter distances and to go downtown, while the car is used for travelling with the family, attending important meetings, or leaving the city. In this way the car also supports the creation of new practices among the middle class, such as travelling outside the city for a weekend holiday.

While people often heap blame on the motorbike for all traffic problems in Hanoi, in a city with very limited public transport options and lack of infrastructure, the motorbike is the main reason why mobility is still fairly good. The government has decided that it will limit the number of motorbikes in the future. Given the lack of alternatives, this may pave the way for the car. It will be interesting to see what the future holds for the two-wheeled icon of contemporary Hanoi.

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The Arts in Crisis and their Survival in the Twenty First Century:
A View from Sociolinguistics

March 27, 2014
By 19604

Can the liberal arts maintain its value in society despite losing both popularity and funding to such practical disciplines as the sciences, engineering, and business administration? Christopher Lees, a Sylff fellow while at National and Kapodistrian University of Athens, offers steps that can be taken by arts scholars to maintain the relevance of their discipline in society, using examples from Greece and sociolinguistics.

* * *

Introduction

The author deilvering a speech at Sylff ceremony at the University of Athens

The author deilvering a speech at Sylff ceremony at the University of Athens

At last year’s anniversary marking Sylff’s 20-year presence at the University of Athens in Greece, I was given the opportunity to speak about the crisis the liberal arts face today in the context of the economic crisis. Ever increasingly, the arts are brushed to the sidelines, considered of secondary importance compared to the sciences, technology, and business studies. This is apparent the world over with numerous departments being merged, reduced, or even threatened with closure. In Greece too, the infamous and narrowly averted Athina Plan proposed by the Ministry of Education saw it fit to heap foreign language departments together so as to create one giant “Department of Foreign Languages,” apparently with no regard for the academic integrity and significance of each department’s work and research as a separate entity.

In part, this stance towards the arts and their subjects is borne out of today’s predominant philosophy that only visibly practical things are worth people’s time, money and investment. As far as degree courses are concerned, this is often translated to mean that students tend to select a course that they see to be directly linked to the job market. This perhaps explains the popularity of business management and finance-related courses, which, according to David Williams (n.d.), are the most popular among Greek students (but not only Greek students) pursuing postgraduate education.

While students themselves cannot be blamed for choosing a degree course that they envisage will provide them with good employment prospects, this devaluation of arts subjects runs the risk of creating a sense that they are simply not worth studying. I myself, as a former undergraduate student in the UK, was frequently met with bewildered expressions on the faces of those who learned of my intention to study foreign languages at university.

Furthermore, this ever increasing lack of appreciation for the arts also poses the threat of subjects not being given the funding they deserve to carry out important research projects, and this is something which is being increasingly felt on an international level, where students find it difficult to get scholarships, and academic staff face increasing hurdles in publishing their work.

Arts subjects cannot, however, be entirely absolved from blame in relation to the regard in which they are held in society. While a doctor may not need to convince society about the importance of medicine and medical research, and an economist may not need to validate his work by highlighting the significance of sound finance, the arts scholar needs to and should take it upon him- or herself to inform society of the relevance of his/her subject. Quite often, knowledge generated by the arts subjects is confined and recycled within the academic circles of universities, which in turn are often treated as monasteries of knowledge and, indeed, even referred to as not being “the real world.”

Arts subjects and their scholars should, therefore, make the extra effort to share the knowledge they generate with the wider circles of society so that they too may benefit from what these subjects have to teach and offer us. This, I believe, is a general principle by which universities should operate: not to exclude nonmembers of what sometimes resembles the academic elite but to involve them in the work being carried out and to show them how this work is relevant to our lives. In this article, I intend to show how the arts are relevant to society and how scholars may make their work more accessible. I shall do this from the perspective of my own field, sociolinguistics, and then show how the arts can be made more accessible to ordinary members of society.

Sociolinguistics and Society

The relationship between language and society is well documented in linguistics. Just as language reflects social structures, ideologies, and stances, so too does language have the ability to influence and shape society, its structures, and its perceptions (Dittmar 1976, Lucy 1992, Wardhaugh 1992). That is to say that, while the speakers of a language coin or adopt phrases to express themselves linguistically, these same linguistic expressions, through repeated contextualized instances of usage, subsequently contribute to the way speakers think and view the world around them, evidenced by the fact that many linguistic expressions, proverbs, and idioms are unique to specific languages and reflect and form the mentalities of their speakers. Consequently, it is possible for us to refer to the relationship between language and society as being a two-way one: society depends on language to express itself, and language depends on society in order to develop and lexically reflect social structures and values.

According to Kakridi-Ferrari (2005: 53), many sociolinguists feel the need to use their specialized knowledge in order to offer something of practical use to society. As such, one of the main aims of sociolinguistic scholarship is to highlight what language can show us about society, its issues and problems, and how this can then be applied for practical purposes in various areas, from solving issues of inequality and prejudice to better understanding social norms and improving education.

Linguistic sexism, for instance, is an example of how social inequality is mirrored and redistributed linguistically. Sociolinguistic researchers, especially during the US feminist movement of the 1970s, have attempted to highlight some of the features of language that undermine or even exclude the role of women in society. In inflected languages such as Greek, where gender is morphologically marked, this is a particularly problematic issue, especially apparent in nouns denoting professions, for which many still only use a masculine noun ending.

In addition to this, generic references to groups comprising more than one person also, by and large, use exclusively masculine noun endings, thus linguistically excluding women from many sectors of society and creating a sense of a need to adopt male values and practices imposed on them by society and reflected and redistributed linguistically (see Pavlidou 2002). Sociolinguistics is therefore in a position to use its findings to highlight aspects of how language demonstrates sexism in society and to attempt to suggest, at least from a linguistic point of view, how this may be resolved. Once this has been done, both findings and suggestions can be forwarded to the relevant government departments, who may in turn make changes to the existing legislation.

Another area of social inequality visible through language is that of racism. Van Dijk’s (1993) seminal study of how elite discourse, notably that of the press, constructs and disseminates racial prejudice, shows us both how language mirrors a society’s mindset and also how this is then negotiated and propagated though a process of social cognition, that is to say, repeated exposure to expressions of racial sentiment, which then becomes etched in the minds of speakers.

I myself have researched the ways in which Greek newspapers make use of intricate linguistic strategies so as, on the one hand, to represent what they view as mainstream Greek public opinion and, on the other, to fuel feelings of racial tension (Lees 2012). This latter instance serves as a very good example of how the two-way relationship between language and society can be viewed in action against the background of political change in Greece, where older perceptions are being constantly challenged, thus creating a dynamic mix of opinion represented in the language of the press.

As was the case for linguistic sexism, sociolinguistics can again here uncover the linguistic practices of journalists and raise awareness of how these may not always be as objective as one might be inclined to think but are directly related to political and social ideology. Again, by highlighting this, pressure can be brought to bear on the government of the day to make changes to policies concerning racism.

Another important area to which sociolinguistics can contribute is that of education. The foundations of how the social aspects of language interact with education were laid by Basil Bernstein (1971) and his theory of restricted and elaborated codes. Despite the criticism he received, Bernstein was the first to draw attention to the fact that a child’s success at school is directly linked to the linguistic interaction he or she engages in at home. The logical consequence of this is that those children who engage in linguistic interaction at home that closely resembles that of the language taught in schools will be in a better position to do well in education.

It is worth noting that there is often a marked difference between the language taught in schools and the varieties spoken in even a small local community. The emphasis in education should, therefore, be placed on assisting speakers of regional and social varieties to adapt to the standardized language used in schools for the purpose of education, while acknowledging and respecting language rights. This was clearly shown by Labov (1972) in his influential work on the language of the African American community, known then as BEV (Black English Vernacular) and now called African American Vernacular English (AAVE). He concluded that schools should not treat AAVE as substandard, as was often the case, thus placing its speakers at a distinct disadvantage in comparison to those who at home speak the standard form of English taught in schools, but as a distinct social variety of English with its own grammatical rules.

Due to the fact that sociolinguistics, by nature of its subject, is in a position to research and highlight social aspects of language and because language is a social phenomenon, its role in education is particularly crucial. Just as is the case with social prejudice reflected and propagated through language, so is there linguistic prejudice against language varieties. Sociolinguists can work with education policymakers to assure that—while a standard language form is necessary for education and indeed for communication purposes—regional and social varieties of a language are respected and even taught, especially when used by pupils.

A case in point is the research I am currently involved in regarding the language used by Greek teenagers on Facebook (Lees et al. 2014). Since computer mediated language practices have become an inseparable part of teenagers’ lives, and since these computer mediated language practices have their own unique features, we feel that they needed to be treated as a variety of Greek and incorporated into the school curriculum. This is not to say that computer mediated language practices should be taught as standard, merely that it can be used to increase pupils’ critical awareness of the social aspects of language and how, why, and in which contexts these differ from the language taught as standard in schools.

A group of Greek teenagers the author works with.

A group of Greek teenagers the author works with.

In sum, the role that sociolinguistics does and can play in society is apparent and the benefits clear. As previously noted, these benefits need not (and should not) be confined to within the walls of universities and research centers but practically applied to all areas of society where language has an impact. This will ensure that the values and significance of sociolinguistics are known on a much wider scale. The same logic can and, in my opinion, must be applied to all arts subjects so that they may regain some of the prestige and deference lost in the wake of the economic crisis and so that the notion that the arts are not practical subjects and, therefore, not worth investing in can be dismissed. In the next section, some ways in which this can be done are briefly outlined and discussed.

Bringing the Arts Home

There are several ways in which the significance of the arts can be shared with the wider community. For example, scholars may choose to write their research findings in popular newspapers and magazines. Quite different from an academic journal, such mediums allow the scholar to target a much wider audience with various interests. Of course, the style of writing and content must be simplified and even, perhaps, popularized. However, publishing through the popular media allows the scholar to present, discuss, and share their research with a variety of people, many of whom may not even know that fields like sociolinguistics exist, let alone what they do.

Aside from showcasing research, the arts scholar may also use the media of newspapers and magazines to highlight, even on a regular basis by means of a column, the relevance of their topic. For the sociolinguist, this could involve the social aspects of language, including anything from language minority issues to language policy and even street art and graffiti, much of which, especially in Greece, is of a highly political nature. Writing in newspapers and magazines also serves the purpose of dispelling many of the myths concerning language that are often written by nonlinguists who lack the appropriate background to offer academically informed opinions.

Another area in which the arts can be promoted is through the organization of talks in local communities. This can be done either through local community centers or local education authorities. Informal in nature, such talks provide a good opportunity for local community members to come together and learn of the work and research being carried out in any given field. As with the use of the media, talks also allow disadvantaged members of the community to participate in learning in ways that may have previously been inaccessible to them.

Depending on the research interests of the scholar, it may even be possible for local members of the community to actively participate in a research project. In terms of sociolinguistics, a valuable aspect of having community members participate in such projects is that it will enable them to better understand the value of their cultural and linguistic attributes, which in many cases are highly stigmatized.

Finally, another way in which the arts and their subjects can be shared with the local community is through reading groups and free seminars. More formal in nature compared with local talks, such groups generally target people with an academic interest in the field. They may be offered on a volunteer basis and could be integrated into a wider context of volunteer work to provide free education for disadvantaged members of the public or anyone with an interest in the areas discussed. Such groups have been recently introduced in Greece and have so far proved to be a great success.

In conclusion, the fate of the arts and the prestige and respect they deserve largely depends on what we, as scholars, make of them ourselves. It would seem apparent that knowledge and research carried out at universities around the world should be made more transparent and accessible to all members of society, rather than belonging to a select few, especially since such members are the ones who, more often than not, fund such research.

In this article, I have outlined several ways in which this can happen. As opposed to merely complaining about the diminishing regard for arts subjects, those of us in these disciplines should first ask ourselves why this is the case and what we can do both individually and collectively to reverse this trend.

References

Bernstein, Βasil. 1971. Class, Codes and Control (Vol. 1). London: Routledge & Kegan Paul.

Dittmar, Norbert. 1976. Sociolinguistics. A Critical Survey of Theory and Application. London: E. Arnold.

Kakridi-Ferrari, Maria. 2005. Glossa kai koinoniko perivallon: Zitimata koinonioglossologias (A Meros) [Language and Social Environment: Issues in Sociolinguistics: Part 1]. Contribution 64: Parousia Journal. Athens.

Labov, William. 1972. Language in the Inner City. Philadelphia: University of Pennsylvania Press.

Lees, Christopher. 2012. Glossikos ratsismos: mia kritiki analisi arthron apo ellinikes efimerides. [Linguistic Racism: A Critical Analysis of Articles in Greek Newspapers]. Master’s thesis. University of Athens.

Lees, Christopher (In press: 2014) “Psifiakes glossikes praktikes kai topoi koinonikis diktiosis: mia proti parousiasi” [Digital Language Practices and Social Networking Sites: An Initial Presentation] Proceedings of the 11th International Conference on Greek Linguistics. Rhodes: University of the Aegean.

Lucy, John. 1992. Language Diversity and Thought: A Reformation of the Linguistic Relativity Hypothesis. Cambridge: Cambridge University Press.

Pavlidou, Theodossia-Soula. 2002. “Glossa-Genos-Fylo: Provlimata, Anazitiseis kai Elliniki Glossa” [Language-Gender-Sex: Problems, Questions and Greek Language] in Pavlidou, T.S. (2002) (ed.) Glossa-Genos-Fylo [Language-Gender-Sex].15–64. Thessaloniki: Institute of Modern Greek Studies: Manolis Triantafillidis.

Van Dijk, Teun. 1993. Elite Discourse and Racism. Newbury Park, CA: Sage.

Wardhaugh, Ronald. 1992. An Introduction to Sociolinguistics. Oxford: Blackwell.

Williams, David. n.d. “Study Choice: A Look at the Most Popular Subjects for Greek Graduate Students.” Web article available at: http://www.look4studies.com/default.asp?pid=19&langID=1&nwid=249 (accessed on February 20, 2014).

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Sylff@Tokyo: Waseda Fellow Publishes Political History of the Marshall Islands

December 17, 2013

Takehiro Kurosaki, deputy director of the Pacific Islands Centre (PIC) in Tokyo, Japan, has published a book (in Japanese) on the political history of the Marshall Islands. The book, issued in October 2013, is based on his doctoral dissertation at Waseda University and research conducted during the three years that Kurosaki worked at the Japanese Embassy in the Republic of the Marshall Islands after receiving his PhD.

The Marshall Island’s path to independence overlaps, in many ways, Japan’s postwar experience. Kurosaki thus devotes many pages to the country’s relations with the United States, which continues to maintain bases there, and to the ongoing legal battle for compensation for damages from US nuclear tests conducted at Bikini Atoll and Eniwetok Atoll.

Kurosaki (center)

Kurosaki (center)

“My hope in writing this book,” Kurosaki writes in the preface, “was not just to document the modern political history of an island country in the South Pacific but, through such an examination, to also offer new insights into how Japan can address its many contemporary challenges.”

The book goes beyond historical analysis to offer hints on how Japan can tackle the issues it confronts today, thus exemplifying the Sylff ideal of nurturing leaders to resolve real-life problems. The Tokyo Foundation warmly wishes Kurosaki further success in his budding career.

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National Policy in the Local Context
Exploring the Influence of “Guest” Workers in Fernie, British Columbia

November 12, 2013
By 19635

How do national immigration policies influence local communities? Laurie Trautman, a geographer who received a Sylff fellowship from the University of Oregon in 2012, explores how “guest” workers in rural resort economies in the United States and Canada are reshaping local labor markets and community dynamics. In the summer of 2013 she conducted fieldwork in British Columbia, Canada, using a Sylff Research Abroad award, and here she highlights some of her preliminary findings.

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The importation of foreign labor is becoming an increasingly common strategy used by advanced industrial economies to maintain global competitiveness. While guest worker programs are designed to import foreign workers on a temporary basis, such policies have a lasting impact on local economies and communities. Despite these impacts, the bulk of literature on immigration has largely overlooked guest workers, who are perceived as having little long-term influence in the communities in which they work.

While guest worker provisions have been a major source of conflict in the United States since World War II, recent Canadian immigration policies have made a decisive shift away from an emphasis on multiculturalism towards a strategic focus on meeting temporary labor needs. As these changes are occurring, they are producing fundamentally different results that have yet to be extensively examined and compared. Yet, as comprehensive immigration reform is pending in both the US Congress and Canadian Parliament, it is essential that the changing nature of immigration policy—and guest worker programs in particular—is systematically and thoroughly analyzed in a cross-national context.

This article explores the influence of guest worker policy on both the local labor market and community interaction in the Canadian resort town of Fernie, British Columbia. Based on qualitative interviews conducted during the summer of 2013, this project aims to provide a better understanding of this understudied, yet increasingly controversial, element of immigration policy.

This research is part of a broader dissertation project that links national policy discourse and community experience to understand how guest worker policies are evolving in different national contexts in the United States and Canada—a critical issue given current debates over immigration reform in North America.

At the national level, this project analyzes narratives in the United States and Canada over nation, race, and labor, as reflected in federal legislation since 1990. At the local level, qualitative and in-depth research in two case-study “receiving” communities (Fernie, British Columbia, and Sun Valley, Idaho) shed light on how these national dynamics intersect with local economies, leading to a new understanding of the influence of guest workers on local labor markets and social interaction.

Case Study of Fernie, BC

The town of Fernie is located in the Elk Valley of southeast British Columbia and has a population of roughly 6,000 and an economy highly dependent on amenity-based tourism. With a high cost of living, small population base, and seasonal fluctuations in labor demand mirroring the tourist season, Fernie is unable to meet its labor needs locally. In the past several decades, Fernie’s reliance on importing labor from abroad has continued to increase.

Fernie Art Depot

Fernie Art Depot

At the same time, the cost of living in Fernie has skyrocketed alongside second home ownership, which has also created an increased demand for low-wage, low-skilled service-sector jobs. The result is an extremely tight labor market for low-wage labor in a rural location with a high cost of living, which has pushed many local businesses to develop retention strategies ranging from a free ski pass to medical benefits. However, for particular positions, some businesses have gone beyond established channels of recruitment and turned to the Temporary Foreign Worker Program (TFWP) to meet their labor needs.

During my research time in Fernie, I conducted 44 interviews and two focus groups with employers, employees, community members, and government officials in order to assess how the presence of temporary foreign workers (TFWs) is shaping the local labor market and community dynamics. I was also involved in participant observation and analyzed local media publications to determine how these dynamics were represented both spatially and socially.

From ferniefix.com

(Photo from ferniefix.com)

I found that, while most employers relied on workers coming with a working holiday visa (primarily from Australia and New Zealand), a small handful of employers are turning to the Temporary Foreign Worker Program as the tourist season is extending to include both winter and summer seasons. Up until just a few years ago, most employers were able to meet their labor needs during the peak winter season with young workers coming for the ski season with a working holiday visa, who would then leave in spring, when most businesses either go on vacation or reduce hours. With the demand for labor beginning to switch from a peak season in the winter to more year round needs, employers are searching for a more stable and longer term labor force which, ironically, they are able to find through the TFWP.

Unlike the working holiday visa, which does not tie workers to specific employers, workers coming on the TFWP need to establish employment prior to obtaining a visa, and thus solidify a relationship with an employer who essentially sponsors them. Upon arrival, they are in a committed relationship with their employer. In Fernie, TFWs are occupying specific positions in the labor market that have become increasingly difficult for employers to fill—namely housekeepers, chefs, and fast food workers. At this time, several fast food restaurants and cleaning companies are employing TFWs from the Philippines, establishing a division of labor along both national and racial lines.

Preliminary Findings

As part of my broader dissertation project, I am analyzing 20 years of national policy discourse in both the United States and Canada. A recurrent theme in both Parliament and Congress is the exploitation and victimization of guest workers, who are often described as being “unfree labor.”

This sentiment is echoed in academic literature, much of which highlights a fear that as Canadians increasingly rely on workers with temporary status who have few avenues to permanent residency, “a US-style underclass defined by precarious status and labour market vulnerability” may be emerging (Goldring et al, 2009: 257).

Help Wanted

Help Wanted

A preliminary analysis of my findings illustrates that TFWs in Fernie are not victimized by their status, nor do they lack agency, which complicates the overriding sentiments evident in both political discourse and academic literature. In fact, they are able to negotiate the immigration system through the relationship with their employers to remain in Canada beyond the original duration and purpose of their visa. In some instances, TFWs obtain residency and move into higher paying positions. This is surprising, as technically speaking, there is no path to residency for low-skilled TFWs.

I also found that workers coming on a working holiday visa will utilize the TFWP as a strategy to remain in Canada after their visas expire. Thus, while the TFWP is constructed as a national policy aimed at addressing temporary and acute labor market shortages, in Fernie it is actually a strategy used by both employers and foreign workers to achieve stability and long term employment relationships. For employers, it fills a chronic labor shortage, and for employees it is often a path to longer-term residency. Both of these outcomes are almost the polar opposite of the stated purpose of the policy.

Despite the agency on the part of TFWs, there remains a real materiality to the different categories of TFWs and ”international visitors” on a working holiday visa (WHV), which is evident at the local level. TFWs in Fernie are increasingly Filipino, while those on a WHV are almost exclusively young, white, and middle class. Those on a WHV have both social and labor market mobility, as they are able to change employers and come to Fernie with enough disposable income to enjoy the amenities. Above all else, they are not visibly different from the local population.

On the contrary, the geographic and labor market mobility of Filipinos coming as TFWs is extremely limited both by their employment in low-wage positions, their commitment to their sponsoring employer, and perhaps by their obvious position as ”minorities” in this small, rural mountain town. This quote from one interviewee highlights this lack of mobility:

“People say that there’s this big Filipino community that's growing, but I don't really see it, it’s not out there, you don't see them walking around, hanging out at the bars and coffee shops, so I don't know. They might be serving you a coffee when you drive through Tim Horton’s, but that’s about it.”

The preliminary findings from this case study will be compared with research in Sun Valley in the United States, in order to assess how guest worker policies are influencing both labor markets and community dynamics in different national contexts. The final stage of this dissertation project will analyze national policy discourse in the United States and Canada since 1990, comparing how 'guest worker' policy is constructed within the context of broader immigration objectives.